Apparel retailers currently achieve 65% inventory accuracy, but by implementing RFID technology, this can increase to 99%. The key goals for brands and retailers are to improve inventory accuracy and brand security, enhancing the omnichannel shopping experience with convenience and utility. In this workshop, Avery Dennison will explain how digital ID technologies enable brands and retailers to provide consumers with a seamless, convenient, and transparent shopping experience that reinforces the brand’s identity.